Pixels & tracking

Add analytics and advertising pixels to your site and fire purchase events automatically from WooCommerce, Easy Digital Downloads, and MemberPress.

Pro

Pixels & tracking requires SnipCraft Pro. The pixel manager, server-side event sources, and per-pixel consent gating are all Pro-only features.

Supported pixels

Google Analytics 4: pageview and conversion events via gtag.js, with optional server-side Measurement Protocol.
Google Ads: remarketing tag and per-event conversion tracking with configurable conversion labels.
Meta (Facebook Pixel): standard events and server-side Conversions API for improved match rates.
TikTok: pixel and Events API for conversion tracking across TikTok campaigns.
LinkedIn Insight Tag: conversion tracking for LinkedIn ad campaigns.
Pinterest Tag: conversion events for Pinterest advertising campaigns.
Snapchat Pixel: conversion tracking and Conversions API for Snapchat campaigns.
Microsoft Advertising (Bing): Universal Event Tracking tag for Microsoft Ads conversion reporting.
Reddit Pixel: conversion events and Conversions API for Reddit advertising.

Server-side events

SnipCraft Pro can send purchase events server-to-server (bypassing ad blockers and browser restrictions) using each provider's server-side API. Events fire automatically from:

WooCommerce orders: purchase event fires on order completion.
Easy Digital Downloads purchases: purchase event fires on payment completion.
MemberPress memberships: purchase event fires when a membership activates.

Each pixel can be restricted with run-when conditions so it fires only on specific pages, post types, or for particular users. You can also require visitor consent before a pixel fires. See the consent banner for how per-pixel consent gating works.